The 1:54 Parade: A Celebration of Service
At exactly 1:54 PM on May 2, 2026 the streets of downtown Elba will come alive not just with music, but with gratitude. The 1:54 Parade is a NEW tradition within the Rockin’ the River Music & Art Festival dedicated to the true artists of our community: the helpers.
It is designed to be a showcase of the nonprofits, churches, service organizations, and local clubs that work tirelessly behind the scenes to make Elba and Coffee County a better place to live. From decked-out golf carts to banners held high, come cheer on the neighbors who serve our community every day of the year.
At exactly 1:54 PM on May 2, 2026 the streets of downtown Elba will come alive not just with music, but with gratitude. The 1:54 Parade is a NEW tradition within the Rockin’ the River Music & Art Festival dedicated to the true artists of our community: the helpers.
It is designed to be a showcase of the nonprofits, churches, service organizations, and local clubs that work tirelessly behind the scenes to make Elba and Coffee County a better place to live. From decked-out golf carts to banners held high, come cheer on the neighbors who serve our community every day of the year.